Samstag, 3. März 2012

@VF Corp. (7for all mankind, Lee, Wrangler)

                                                    

I visited the R&D Center and production facility of VF Corp. in Turkey, because I had to catch up with the designers of Lee and Wrangler who were there just for few days. We´ve discussed about new ideas and trends on denim / non-denim. The production place of VF Corp. is located in Söke what is between Izmir and Denizli.

VF Corporation is one of the world's largest publicly owned fashion apparel manufacturers, designing and producing a diverse array of clothing products for both the U.S. and international markets.

The company owns an array of well-known brands in several categories that are sold through a variety of retail sales channels, including department, specialty, mass-merchant, and discount stores.

VF Corp. owns the brands such as Wrangler, LEE, Timberland, 7for all mankind, Splendid, ella moss, Eastpak, VANS, JANSPORT, Napapijri, Reef, Lucy, Nautica, Red Kap, John Varvatos, Smartwool, Majestic, Kipling, Rustler, eagle creek, The North Face.

VF is the leading maker of jeans in the United States, holding about one-quarter of the market with such brands as Wrangler, Lee, Rustler, and Riders. Approximately half of the company's revenues come from the sale of jeanswear. Intimate apparel, which includes the Vanity Fair, Lily of France, Vassarette, and Bestform brands, generates about 16 percent of sales. Another 10 percent comes from marketing occupational apparel under the Red Kap, Penn State Textile, and Bulwark brands. 

By the way I took the chance to buy something from their outlet store, which is next to the facility.

Picture: Denimtarian by TT

Picture: Denimtarian by TT
 
Picture: Denimtarian by TT


Picture: Denimtarian by TT

Picture: Denimtarian by TT
You can´t imagine what you'll find there. The prices are also amazing.
I bought a pair of VANS shoes for 30 €, a cord shirt for 8 €, a longsleeve for 3 € and three pairs of socks for 2.50

Picture: Denimtarian by TT

Picture: Denimtarian by TT
 
Picture: Denimtarian by TT

Picture: Denimtarian by TT
 
Picture: Denimtarian by TT

Picture: Denimtarian by TT
Unfortunately I went back to Istanbul on the same evening. Otherwise I would have bought everything. I definitely recommend you guys to pop in there if you are passing by and if you´ve been there, please let me know and send me your feedback.

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