what consumers are looking for ?

Is it possible to find out about what consumers are looking for and from where when it comes to any product category if we sift through the searches occuring on Google ?

The answer is ‘Yes” !!

Google is has become the default repository of the likings  and desires of mankind . It is so easy for Google to tell , say – which city in the world is aspiring for a particular product or service or even fantasy or which country in the world has a higher % of mathematics orientation and similar  unlimited other parameters.

Lets see whats happening on the denim scene. 

We did some comparisons for searches. We took four search terms :

• Soft Jeans
• Color Jeans
• Coated Jeans
• Stretch Denim

The trends compared these all four searches to find their Relative importance. It means that how these terms were searched relative to each other in the last 12 months. Lets see the result

The results are interesting. The ‘Color Jeans’ is a strong trend if we compare these searches. Stretch denim is of course always as it is becoming a default fabric for many styles and other popular searches are soft jeans and Coated Jeans.

Is it also possible to find out , say , which color of jeans could be most popular ?

Let me know, what do you prefer?